Planning a book launch?
Want to sell more books?
Of course you do.
How about being paid to speak or consult too?
Offering an incentive to buy a certain number of books is a proven marketing strategy.
Positioning the incentive in a way that opens and advances the conversation with your ideal clients, or those who influence them, takes thought.
Book Marketing Mini Case Study
The authors of Veneer, a book about living a more meaningful life, obviously want to sell more books.
They also want to speak and consult.
Offering an incentive that connects them with Church leaders and their teams is one way to do both.
Their offer?
Purchase 25 copies of their book, and get a Free, 45-minute SKYPE group chat with the authors to “continue the dialogue.”
Here’s the first page of the complimentary digital copy they provided as a gift to people participating in a conference for emerging leaders:
Simple.
Effective.
Strategic.
This offer accomplishes three things:
(1) First, the authors sell more books,
(2) Second, they open a conversation with leaders in a position to recommend and/or hire them as speakers and consultants, and
(3) Third, a hidden benefit, the offer actually helps the leader equip and develop their team. The private chat with “authors” makes the leader look great and their job easier.
What are your book marketing goals?
What do you want to happen as a result of your ideal client buying your book?
What incentive could you offer to open or advance the conversation?
Please share your thoughts, ideas and examples as a comment.
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